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If you are looking for Home Staging, Real Estate Merchandising, or Interior Design / Holiday Decorating Services, please visit our new website at http://www.milliondollarstagers.com. 

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Why Stage & Merchandise Your Home? - STAGING & Real Estate Merchandising IS ABOUT SELLING HOMES FAST, AND FOR TOP DOLLAR.  If it's done correctly, a home owner can easily recover not just some, but all of his or her costs.  In fact, a properly staged home will most often even yield a Return On the Sellers Investment.  This ROI can amount to literally Tens Of Thousands of Dollars!  In addition to this, staged homes almost always sell a LOT Faster - on average, within 42 days or less, as opposed to the national average for un-staged homes of 9 months!  See the latest RESA 2010 Staging Stats.  The first single family home that PHS ever staged sold in only 33 days, and our first condo sold at its first open house only 2 days after the staging was completed!  The results that we can produce for you are truly nothing less then amazing...  If your home is already on the market, how long has it been setting there waiting for a buyer to come along and make an acceptable offer???  Has it been several months, or maybe even a year or longer since you first listed your home for sale?  If so, then perhaps it's time to re-thank your selling strategy and consider that maybe you are doing something wrong?  It's NOT TOO LATE - WE CAN STILL HELP YOU!  If your home isn't on the market yet, you can save yourself a LOT of time, and money, (which otherwise will likely be wasted) if you simply have it professionally Merchandised & Staged right from the very beginning.  Even in today's rough Real Estate market and economy, a home does not have to sit unsold for months on end.  Enlisting The Services of a Professional Real Estate Merchandising & Staging Company IS the Answer!

Real Estate Merchandising:  A More Functional & Effective, Well Rounded Selling and Buying Experience! 
There is a HUGE difference when considering and taking into account the "Traditional" Home Staging services of the past, and when matching those services to the needs of a home that is on the market for sale in today's economy and current Real Estate market.  The hard cold truth is that we are in a New Reality today.  Today's economy and today's real estate market are seriously different than they were only a couple of short years ago! This new reality requires that home sellers look for new and more creative, holistic ways of selling a property.  We at Paradise Home Staging have evolved to take our Home Staging services to the Next Level.  We prepare homes for today's economic and Real Estate climate & markets by combining traditional Home Staging practices with time honored, scientifically proven merchandising techniques and Real Estate principles and practices. This combination creates what we call "Real Estate Merchandising".  If we are brought into the picture early enough, we can become involved right from the very beginning, and see the entire merchandising process through to the very end when the property is sold and closed in escrow!  Up until now, Home Stagers have typically dealt exclusively on the level of transforming a home so that it is appealing to the eye and pleasing to view, but without regard to the deeper and more advanced issues that encompass the entire process of selling and increasing the value of a home.  In "Traditional Home Staging", stagers have participated in only a fragmented part of the complete selling process. At Paradise Home Staging, we have assembled an entire team of Stagers, Designers, Merchandisers and Real Estate Professionals.  All of the members on our team are fully Trained and Certified, so you, as a Home Seller, Realtor, Investor, Contractor, Etc., can be 100% assured that you will be working with the very best Professional Specialists in the field. 

Basic, traditional Home Staging consists primarily of temporary improvements to the overall appearance of a home, and of increasing the "perceived" value.  This level of staging deals almost entirely with the visual precepts of decluttering, depersonalizing, organizing, and of arranging items within a space.  Basic, traditional Home Staging is a lot less involved then Real Estate Merchandising and is much more simplistic in nature.  The work is typically done within a very short amount of time (often times within only a few hours), budgets are low, and the effectiveness and outcome of the work is substantially less than when full-service, well rounded, well strategized Real Estate Merchandising is introduced.

Advanced Home Staging, also known as "Real Estate Merchandising" goes well beyond the traditional work that Home Stagers have done in the past and takes everything to a far more elevated, professional and effective level.  Real Estate Merchandising is truly "The Next Generation of Home Staging"!  Real Estate Merchandising incorporates techniques that embrace and are designed to appeal to human emotions and feelings.  It deals with and takes into account the entire marketing and selling process as a whole, and embraces the psychological, strategic and the physical aspects of selling a home, as opposed to only one single component.  Also, depending upon the available budget and the needs of the particular home, Real Estate Merchandising can address areas that old-school home staging does not; such as design or re-design, repairs & capital improvements to the property, materials consultation and selection, and more.  The work of a Real Estate Merchandiser has the ability to affect "perceived value" as well as the actual, tangible or appraised value of a home.  Real Estate Merchandising can introduce either temporary changes to a property, or more permanent turnkey improvements that will maximize the sellers return on investment (ROI).  Real Estate Merchandising is the most well rounded, complete, strategized, holistic, scientifically proven and effective approach to the preparation and selling of Real Estate Property that is available today.

Real Estate Merchandising is a full-on, Complete Process that consists of preparing a home and getting it ready to be placed on the market for sale.  At Paradise Home Staging, we focus on the things that will increase the value of a home the most - both perceptually and in the tangible / physical realms.  We transform homes into a buyers dream.  For most people, a home is their most valuable asset.  If not, it's probably right up there at the top of the list. That's why, when you are selling your home, it should be in confidant, professional hands both before and while it's on the market.  It can be difficult knowing exactly what to do and how to prepare your home so it will show well and be seen by prospective buyers in the best way possible.  Equally difficult is knowing exactly what will attract the highest offers, what kinds of investments and improvements will give you the best returns, and what will make a home sell in the least amount of time.  Hiring a Professional Home Real Estate Merchandising & Staging Company is what accomplishes this. When you approach the sale of your home from a more complete, holistic point of view, Merchandising & Traditional Home Staging combines to VASTLY improve your chances of a Faster Sale and of realizing the best possible price and return on investment from your home.  Complete, Professional "Real Estate Merchandising" for your home decreases the number of low ball offers and turns lookers into buyers Lightening Fast. 

The PHS Advantage:
Working with the experts at Paradise Home Staging empowers you with the "PHS Advantage" of professionally implemented, scientifically proven, full-service Real Estate Merchandising & Staging techniques.

What Staging & Real Estate Merchandising Is Not:  Many home owners, realtors, & other members of the general public do not understand that Home Staging, and especially Real Estate Merchandising is NOT the same as Interior Design, nor is it the same as Fung Shui.  In fact, sadly, many stagers themselves do not truly understand that there is a difference!!!  But Home Staging & Real Estate Merchandising is NOT Interior Design or Fung Shui.  Home Staging & Real Estate Merchandising is a part of the Real Estate Industry.  This field requires an understanding of why and how homes sell, and an understanding of the local market, the neighborhood that a given home is located in, and even the local culture.  Home Staging is not just simply de-cluttering, de-personalizing, color, design and style, or only about helping people to visualize living in the home - it's all of these, and Much More!  There is an actual Science, as well as an Art to Home Staging, which requires strategy, planning and specific actions and goals in order to achieve satisfactory and tangible results.  Staging can easily fail if it is not properly implemented; which is why most Sellers and even Realtors need a professionals help.  Properly implemented and affective Home Staging requires a good understanding of Real Estate, coupled with Training, Merchandising Experience, Marketing & Sales Skills, an Understanding of Current Market Conditions, an up to date knowledge of current competition, as well as Design Skills, Psychology Skills, Strategy, and more.  The fact is, "Traditional Home Staging Techniques" simply don't cut it anymore - not in today's changed economy and market place.  Truly effective home staging today requires that more be done.  In other words, we're talking old-school Home Staging advanced to the Next Level, which includes a complete set of strategic services that "Real Estate Merchandising" embraces.  Home Sellers, Investors & Realtors, trying to cut corners and save money, who often times attempt to do everything themselves, or those who hire traditional Home Stagers who low-ball on price and who lack understanding and experience in these areas, more often then not wind up in a sad state of disappointment when the staging doesn't work or when it produces less then the expected results.  Staging DOES WORK, but it is far, far, far more effective when it is done Correctly!  The RIGHT WAY is to take traditional staging to the Next Level, which is "Real Estate Merchandising"!


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Advantages of Home Real Estate Merchandising & Staging:

Properly Merchandised & Staged Homes show as "well maintained" and "Taken Care Of"

Homes that are Merchandised & Staged Stand Out, Apart from All The Others - They Have A Competitive Advantage

A Merchandised & Staged Home Will Attract a More Tightly and Correctly Targeted Range of Potential Buyers

Merchandised & Staged Homes Almost Always Appraise at Higher Values - AND, They Appear To Have Higher Value In The Eyes  
        Of Buyers Too

Homes that are Expertly Merchandised & Staged Convey a Professional Image and Look Much More Appealing in Print,
        Advertising, and in MultiMedia

Realtors Are More Likely To Show and Work Harder to Sell a Home that has been Professionally Merchandised & Staged Because
        These Are The EASIEST Homes To Sell, They Attract The Best Offers, and They Sell Much More Quickly! 

Home Merchandising & Staging Is Never An Expense - It Is always An Investment. What you spend to have your home professionally merchandised & staged almost always comes back to you, and with a profit left over after your initial costs have been recovered and when closing day comes.  Often times, this gain amounts to thousands of dollars - sometimes it reaches into the tens of thousands, or even hundreds of thousands for Luxury Homes!  Many people simply don't have the time, or the knowledge and experience to do what it really takes to give their home it's best shot at attracting the best offers and at selling quickly.  The truth is, most people don't have a clue where to begin, what to do, why certain things need to be done (the underlying strategy & psychology), and how to go about doing it all.  Hiring Professional Merchandisers, Designers, Stagers and Marketing Experts from Paradise Home Staging is the realistic answer.  We know exactly what needs to be done, and why.  If you hire us, we can do all the work for you, so you have no worries and you can relax, knowing that everything will be done the right way, and as quickly and efficiently as possible.  Our services are fairly priced and we implement highly effective strategies and solutions that will quickly transform your home into a market ready property and keep it that way until it is sold.  With our full-service Home Real Estate Merchandising and Staging Services, your home will sell much faster than if it was left to sell on its own. 

Learn More Here 

Finally:  While you're here on our website, we invite you to watch these Videos to Learn a little more About Staging. While these videos deal with Traditional Home Staging and they are not up to date with the latest in Real Estate Merchandising Services that PHS now provides, they can still help you to begin to understand the value of hiring a professional to help in selling your home,  You can also visit the Home & Garden Channel website to watch a few episodes of "The Stagers".  This will give you a glimpse (all be it "Hollywood style and a bit dramatized") of "some" of the work that we do.  But remember, Real Estate Merchandising & Staging is NOT about just coming into your home and re-arranging a few things and then it's all done - there is a LOT of work that goes into the Home Merchandising & Staging process.  Watch a few of these shows and you'll start to get at least a general understanding of old school Home Staging...  http://www.hgtv.com/hgtv54/videos/index.html

Please feel free to browse our site, look at our photo galleries, check out our FAQ's, look at the staging industry statistics, watch our videos, and learn more about Home Real Estate Merchandising & Staging.  And keep in mind - our site is currently being updated to reflect this new approach in Home Staging.  It may take awhile for us to bring the entire site up to speed so it reflects the entire scope of Real Estate Merchandising, with is our new direction and focus for the future.  Also please contact us with any questions you might have.  We are Here To Help You to get your home sold.  We enjoy the work that we do and we would truly love to work with you.


Realtor Testimonial:
     Alvin, thank you so much for doing such a good job. It really contributed to the fast sale of the house. Every visitor said "wow", they really liked the way it was staged. Yes, let's do business again. Norma J. Torres -
REALTOR-ASSOCIATEŽ - ABR, CRS, GRI, ePRO - CENTURY 21 All Islands, Honolulu, Hawaii.

See More Photos Here - Recent Projects, Lite Staging, Virtual Staging, Package Examples, Interior Design Photos-  Gallery 2 Staging Package Plans & Other Services Get RATE Info Here -

Photo Gallery's: Photo Examples of Our Home Staging Packages, Recent Project Photos, Lite Staging Photos, Interior Design Photos, Luxury Home Photos -  Gallery 1  -  Gallery 2   First Impressions Are Critical: When you show your home to potential buyers, the first impression is absolutely critical.  You never get a second chance to make that "first impression".  Don't make the cardinal mistake of showing an empty or a cluttered and unsightly home! Hire a PROFESSIONAL and have your home staged in order to make it look its best.   Learn Why

Cindy Bryant, owner of Redesign Etc. says: "I had one client that had their home on the market for a year.  The day the home staging was finished, a full-price offer was made".

Referral Program:  FREE $100 Shell Gas Card for each referral that results in a Home Staging or Interior Design Contract.  Contact Us For Information Station Locations   Real Estate Merchandising &  Home Staging- it is "the art of preparing & packaging a home (or business) and getting it ready to be placed on the market for sale".  The primary focus in Real Estate Merchandising & Staging is converting the property into a Marketable "Product". Paradise Home Staging, now "Million Dollar Stagers", Provides Real Estate Merchandising Services For: Condos, Single Family Homes, Vacation Rentals Realtors & Home Owners Investors & Builders. Commercial Properties For more information, Contact Us Here - Translation not available in preview mode. Translate site to: --Select Language-- English Spanish Chinese Japanese Korean French German Italian Portuguese

The New York Times: "... a recent study of West Coast homes found that 17 out of 25 Staged Homes sold within seven days and the rest within 30 days.  All were at or above asking price..." According to the National Association of Realtors (NAR):  ...The average staging investment is between 1 and 3 percent of the home's asking price, which generates a return of 8 to 10 percent.  U.S. Department of Housing & Urban Development (HUD)  ...a Staged Home sells, on average, 17% higher than an unstaged home.  Statistics suggest Staged Homes sell at an average of 6.32% over what they are listed for.

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